kacelledia

Kacey Le is a designer based in New York City.

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Selected Works
PresidioBrand Identity
BodegaBrand Identity

Boiler Room
Brand Identity 
CurvaBrand Identity

Consequence of SoundEditorial Design
Yes, ChefEditorial Design

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PresidioBrand Identity, 2025
Instructor: Joseph Han

The Presidio of San Francisco is a former military base turned national park, known for its sweeping views, historic landmarks, and coastal trails. 

The typography was inspired by the jagged textures of blue gum eucalyptus bark, one of the most abundant trees in the Presidio. The nature-based illustrations mirror those sharp, irregular forms, and the color palette reflects the area’s environmental diversity: forest, coast, and architecture.

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©2025 kacelledia, designed by Kacey Le